Willy Staley writes:
The Plot: Springfield comes into a few million dollars from Montgomery Burns, who had been fined by the EPA for dumping nuclear waste in city parks. At a town hall meeting to decide what to do with the funds, Marge suggests they fix up Main Street, and the people of Springfield appear ready to agree on that, until Lyle Lanley steps in from nowhere and sings a song about the benefits of a monorail. Long story short, Lanley sells Springfield a faulty monorail and skips town with the profits. It turns out—like Florida—that he had been doing his song-and-dance routine all over the country.
Now I am not suggesting Florida went from town to town deliberately scamming people just like Lanley did (MacGillis stops just short of doing so). But, his product—shiny and new as it is—simply isn’t a fit for every community, just like Lanley’s monorail.
As MacGillis points out, a “tautology lies at the heart of Florida’s theory that has limited its instructive value all along: Creative people seek out places that draw a lot of creative people.” Worse yet, Florida is now admitting that this is true, and by doing so, he “has now taken this closed-loop argument to another level by declaring that henceforth, the winners’ club is closed to new entrants.” And yet before taking this stance, Florida spent years selling his brand of economic development to places like Elmira, New York and Sackville, New Brunswick.
Next American City: Richard Florida’s Monorail
Staley goes on to cite approvingly Matthew B. Crawford’s Shop Class as Soulcraft on economic development.
My thoughts on Florida, and his rival Joel Kotkin, are here and here.