Global Business Network (GBN) is a consulting firm that grew out of Shell’s Planning Group, Stanford Research Institute, and Stewart Brand and the community based around his “Whole Earth” businesses. In other words, it’s an unlikely alliance of oil industry insiders, mad scientists, and hippie visionaries. They specialize in “scenario planning.”
Schwartz has also studied Tibetan Buddhism and worked closely with Willis Harman, a key figure in the transpersonal psychology movement in San Francisco. Before accepting a post at Shell’s Planning Group, he worked at SRI International, the famed Menlo Park, California, research outfit that came up with the widely used psychographic measuring system known as VALS (for “values and life styles”). SRI also developed the computer mouse. Schwartz’s is a tame résumé by the standards of GBN.
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