More background reading, an article I wrote for Alterati last year:
“The battle for the mind of North America will be fought in the video arena: the Videodrome. The television screen is the retina of the mindâ€™s eye. Therefore, the television screen is part of the physical structure of the brain. Therefore, whatever appears on the television screen emerges as raw experience for those who watch it. Therefore, television is reality, and reality is less than television.” -Brian Oâ€™blivion, Videodrome.