Subdermals are old news in my book, but Wired News has this piece that makes it more compelling:
Shannon Larratt was a child when he first dreamed about modifying his body. When his father would make pizza and sit with him to watch Star Trek, Larratt was captivated by the diverse looks of people from other worlds. He was particularly taken with the forehead ridges.
In Larratt’s ideal world, “Everyone looks interesting, everyone looks different.” So when body modification artist Steve Haworth invented a way to implant jewelry under human skin, Larratt jumped on the opportunity.