Excellent piece and follow-up by Adam Greenfield for site re-design, also valuable for initial design. Using this at work right now.
- who is this site for?
- what is this site for?
- what isn’t this site doing for its users that it should be?
- what about your own needs? what do you want to see from a redesign?
- what sites do these things particularly well?
- what does this site already do well?