Excellent piece and follow-up by Adam Greenfield for site re-design, also valuable for initial design. Using this at work right now.

5 questions and the 6th question.

  1. who is this site for?
  2. what is this site for?
  3. what isn’t this site doing for its users that it should be?
  4. what about your own needs? what do you want to see from a redesign?
  5. what sites do these things particularly well?
  6. what does this site already do well?