The exciting next stage of the True/Slant vision is about to begin. Forbes Media is acquiring True/Slant and bringing it in house.
What does that mean? Some start-ups continue on as separate entities and build a business. Others become entrepreneurs within a larger company to effect change through technology innovation, new processes, creative thinking and more. Think how Twitter brought in Summize and its engineers and search technology to scale operations.
The small True/Slant team, with more than 100 years of Web, publishing and TV experience, will now be working side-by-side with talented and dedicated journalists at Forbes Media. The goal: to work together to further develop a mindset around the power of the Web and traditional news values. With hard work, we can implement new blogging platforms and more efficient digital, print and video content creation models; we can find better ways for audiences to engage with news and information; and we can pursue new integrative approaches for marketers and advertisers.
(via Nieman Journalism Lab)