Tagdesign

Donation Usability: Increasing Online Giving to Non-Profits and Charities

Jakob Nielsen’s organization investigates the usability of non-profit online donation systems, and concludes: ”
User research finds significant deficiencies in non-profit organizations’ website content, which often fails to provide the info people need to make donation decisions.”

In choosing between 2 charities, people referred to 5 categories of information. However, an organization’s mission, goals, objectives, and work was by far the most important. Indeed, it was 3.6 times as important as the runner-up issue, which was the organization’s presence in the user’s own community.

(Information about how organizations used donations did impact decision-making, but it was far down the list relative to its second-place ranking among things that people claimed that they’d be looking for.)

People want to know what a non-profit stands for, because they want to contribute to causes that share their ideals and values. Most people probably agree that, for example, it’s good to help impoverished residents of developing countries or patients suffering from nasty diseases. Many organizations claim to do these very things. The question in a potential donor’s mind is how the organization proposes to help. Often, sites we studied failed to answer this question clearly — and lost out on donations as a result.

Full Story: UseIt

(via Social Design Notes)

VidoopCAPTCHA – is this a joke?

vidoop captcha

If you follow me on Twitter, you know I HATE CAPTCHAs. I’ve sworn never to use them for years now. I guess it falls in line with my politics – I refuse to treat all commenters like spammers. I use Askimet here, and even it eats legitimate comments once in a while. But at least it’s invisible to users – no need to make everyone pass a Turing Test to do anything.

Vidoop’s new CAPTCHA system, pictured above, is atrocious. They advertise it as “computer proof but not human proof.” It stands as a perfect example of what I hate: increasingly difficult hoops for customers to jump through to use a product or service. I get a headache just thinking about the possibility that one day I might have to take tests like this one every single time I sign-up to try a new web service, participate in an online discussion, or even leave feedback or ask for support from a service I pay for.

Even if it turns out to be easier than deciphering and correctly typing blurry numbers and letters, I worry that it may in fact be, on occasion, human proof.

Let’s look at their demo. Which ones is “castles”? It must be S, even though that doesn’t look like a castle to me. In this case, there’s nothing else that seems to qualify so it should work out. But assuming they’re putting one of their best examples forward as a demo, what do their less-than-best ones look like? Is there really no chance that sometimes it might be a little confusing which picture they want? Especially for people who aren’t native English speakers.

Designers & developers: your job is to decrease the number of annoyances in people’s lives, not increase them. Your job is not to keep spammers out, it’s to keep customers in.

Liberia’s Blackboard Blogger

liberia black board blogger

Alfred Sirleaf is an analog blogger. He take runs the “Daily News”, a news hut by the side of a major road in the middle of Monrovia. He started it a number of years ago, stating that he wanted to get news into the hands of those who couldn’t afford newspapers, in the language that they could understand.

Alfred serves as a reminder to the rest of us, that simple is often better, just because it works. The lack of electricity never throws him off. The lack of funding means he’s creative in ways that he recruits people from around the city and country to report news to him. He uses his cell phone as the major point of connection between him and the 10,000 (he says) that read his blackboard daily.

Full Story: AfriGadget

(via Ethan Zuckerman)

Repair Manifesto

Repairing is the new recycling:

repair manifesto

More repair movement stuff: Platform 21

(via Arthur)

Youth designs simple, insulated geodesic dome made of garbage

Max’s original idea was developed as a scale model with the materials he had on hand. Plastic grocery bags from the kitchen cabinet and coat hangers from his closet were the trash that came together to make a structure influenced by the building styles of Mongolian yurts. Working with the crew from Continuum, he was able to use and develop techniques to build a full size model of his dome. The resulting dome is based on the work of R. Buckminster Fuller and his geodesic dome, but they came up with a relatively new technique of making each panel a cell, rather than using the often used hub and spoke design. For the sheathing material, they used thick plastic sealed at the edges with a heat strip. The center of the panels is filled with packing peanuts, making for a very well insulated structure.Max’s original idea was developed as a scale model with the materials he had on hand. Plastic grocery bags from the kitchen cabinet and coat hangers from his closet were the trash that came together to make a structure influenced by the building styles of Mongolian yurts. Working with the crew from Continuum, he was able to use and develop techniques to build a full size model of his dome. The resulting dome is based on the work of R. Buckminster Fuller and his geodesic dome, but they came up with a relatively new technique of making each panel a cell, rather than using the often used hub and spoke design. For the sheathing material, they used thick plastic sealed at the edges with a heat strip. The center of the panels is filled with packing peanuts, making for a very well insulated structure.

Full Story: MAKE

(via OVO)

New York Times article skimmer

The New York Times has a very nice “article skimmer” prototype up. Basically, it’s an easy to scan grid of each major section of the news paper.

Newspaper and magazine web sites are notoriously bad at designing readable front pages, so this is a welcome alternative.

(via Steven Walling)

Ethan Zuckerman wrote about the problem of the NYT’s online front page here.

Related External Links

Ant Nest Metropolis

As part of the documentary Ants! Nature’s Secret Power, cement was poured into an ant colony, allowed to harden, and then excavated to reveal an amazing metropolis:

Design by Superorganism

Check out the end of the video for to reveal an ant project equivalent to the Great Wall of China.   Could this be a model for producing emergent structures with nanotechnology?

I’ve got to admit, though, as more than one person has commented on various blogs, what they did in this video really sucks for the ants.Sorta like if giant aliens filled all the buildings in Manhattan with super alien epoxy and made a mold while recording the whole thing…which could make a great movie!! Mutual of Alpha Centauri’s Wild Kingdom. “Now, as you can see when we move in among these structures, these small creatures begin moving in all directions, probably as a strategy to confuse predators. My assistant, Snrblxx, will now start pumping in the quick setting polymer gel.”

Rejected Star Wars Product Designs

I want this one:

Star Wars Sun Shield

(via Once Upon a Geek)

Black Swan review/summary by Dan Hill

Dan Hill provides an excellent summary of The Black Swan and includes a few excepts specifically useful to designers and urban planners.

This is a book that I almost didn’t read. Like The Long Tail or Here Comes Everybody, for instance. Both books I own but don’t feel the need to read, feeling that I’ve already having experienced much of what lies inside. This betrays my own arrogance I suppose, and I’ve no doubt I’ve missed a few profound insights this way. But given the choice I prefer to read about things I don’t know, books that don’t promise to back up my existing ideas. Then there are those like Gladwell’s Blink or The Tipping Point, books whose title more or less says it all. A quick rifle through the pages of these books in an airport bookshop – in that peculiar pre-flight mode of having no time and time on your hands – is enough to get the gist, and speculate as to their point.

The Black Swan almost fell into this category, but a recommendation by Paul Schütze and a few others meant that I did pick it up – at Melbourne Airport, ironically – and consumed it voraciously.

It’s not so much a popular science book as a popular statistics book, not a genre I would’ve thought probable to emerge, and thus something of a black swan in itself.

Full Story: City of Sound.

Another good overview can be found by reading The Telegraph’s interview with Taleb

Inventor’s 2020 vision: to help 1bn of the world’s poorest see better

It was a chance conversation on March 23 1985 (“in the afternoon, as I recall”) that first started Josh Silver on his quest to make the world’s poor see. A professor of physics at Oxford University, Silver was idly discussing optical lenses with a colleague, wondering whether they might be adjusted without the need for expensive specialist equipment, when the lightbulb of inspiration first flickered above his head.

What if it were possible, he thought, to make a pair of glasses which, instead of requiring an optician, could be “tuned” by the wearer to correct his or her own vision? Might it be possible to bring affordable spectacles to millions who would never otherwise have them?

More than two decades after posing that question, Silver now feels he has the answer. The British inventor has embarked on a quest that is breathtakingly ambitious, but which he insists is achievable – to offer glasses to a billion of the world’s poorest people by 2020.

Full Story: The Guardian

(via OVO)

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