Demand Media has just announced to its freelance writers and editors two new content deals that further its reach into traditional media. The company is about to partner with Hearst Newspapers to produce content for two web sites run by two Hearst papers: the San Francisco Chronicle and the Houston Chronicle. The move expands Demand’s reach beyond its deal last month with Gannett (GCI) to provide a travel tips section for

bnet: Content Mill Demand Media Expands Its Reach — To More Newspapers!

(via Jay Rosen)

See also:

Rosen’s interview with Demand Media’s CEO Richard Rosenblatt

The Newsonomics of content at the margins