Business Archives | Page 4 of 17

TagBusiness

Obliquity: sometimes it’s better to try the indirect approach

March 6, 2010 / Klint Finley

Oblique

Obliquity describes the process of achieving objectives indirectly, such as the financial success that comes from a real commitment to business. And obliquity is ubiquitous – it can even be applied to happiness. It has long been suspected that the happiest people are not those who pursue it directly. John Stuart Mill was the strongest exponent of utilitarianism, the notion that the goal of mankind was the greatest happiness of the greatest number of people. Yet towards the end of his (far from happy) life, Mill found that ‘this end was only to be attained by not making it the direct end. Those only are happy (I thought) who have their minds fixed on some object other than their own happiness – on some art or pursuit, followed not as a means, but as itself an ideal end. Aiming thus at something else, they find happiness by the way.’

Surely obliquity goes against everything we’ve been taught? Isn’t it true that you must do better if you set out to maximise something – happiness, wealth, profit – than if you don’t? Surprisingly, the answer is no. Life is too complex and uncertain for us to be able to predict and follow the most direct perceived route to success. Our knowledge is always imperfect, and events are influenced by the unpredictability of other people and organisations. Instead, our objectives are best achieved by a more meandering approach that enables us to adapt our strategy to changing situations. And we learn about the nature of our objectives and the means of achieving them through a process of experiment and discovery.

Management Today: Obliquity: the roundabout route to success

(via Relevant History)

(Photo credit: http://www.flickr.com/photos/mrhayata/1875046344/ / CC)

The Future of Money: It’s Flexible, Frictionless and (Almost) Free

February 25, 2010 / Klint Finley

future of money

Emphasis mine:

About 20 percent of all online transactions now take place over so-called alternative payment systems, according to consulting firm Javelin Strategy and Research. It expects that number to grow to nearly 30 percent in just three years.

But perhaps nobody is as ambitious as PayPal. In November, it further opened up its code, giving anyone with rudimentary programming skills access to the kind of technology and payment-industry experience that Ivey used to build Twitpay. The move could unleash a wave of innovation unlike any we’ve seen since self-publishing came to the Web. Two months after PayPal opened its platform, 15,000 developers had used it to create new payment services, sending $15 million through the company’s pipes. Software developer Big in Japan, whose ShopSavvy program lets people find an item’s cheapest price by scanning its barcode, used PayPal to add a “quick pay” button to its app. LiveOps, a call-center outsourcing firm, built a tool that streamlined payments to its operators, turning what had been a nightmare of invoicing and time-tracking into an automated process. Previously, anybody who wanted to create a service like this would have had to navigate a morass of state and federal regulations and licensing bodies. But now engineers can focus on building applications, while leaving the regulatory and risk-management issues to PayPal. “I can focus on the social side of the business and not on touching money,” as Ivey puts it.

Wired: The Future of Money: It’s Flexible, Frictionless and (Almost) Free

On 81st birthday, Oregon man gives company to employees

February 24, 2010 / Klint Finley

Bob Moore

Scores of employees gathered to help Bob Moore celebrate his 81st birthday this week at the company that bears his name, Bob’s Red Mill Natural Foods.

Moore, whose mutual love of healthful eating and old-world technologies spawned an internationally distributed line of products, responded with a gift of his own — the whole company. The Employee Stock Ownership Plan that Moore unveiled means that his 209 employees now own the place and its 400 offerings of stone-ground flours, cereals and bread mixes.

(via Cryptogon)

Fortress Iceland? Probably Not.

February 22, 2010 / Klint Finley

iceland

Throwing some cold water on the expectations Iceland as journalism haven:

, the problem is that whatever Iceland does, it can’t change the 500-pound gorilla of international media law: the principle that publication happens at the point of download, not the point of upload. The poster child case for this principle is Dow Jones & Co., Inc. v. Gutnick, a case that reached the High Court of Australia in 2002. In that case, Gutnick sued Barron’s Online for publishing an allegedly defamatory article about him, and despite the fact that no one in Australia other than Gutnick’s lawyers actually read the offending article, the judges unanimously ruled that Australian laws applied, and thus Dow Jones (publisher of Barron’s Online) was liable to Gutnick. At least at the time, the High Court of Australia was the highest court worldwide to hear a case involving this issue, and for better or worse, its ruling has carried the day in similar cases around the world since. […]

With the Gutnick ruling setting the current paradigm for international jurisdiction, the IMMI is not nearly the journalistic fortress it’s meant to be. Plaintiffs will still be able to sue in a libel-friendly jurisdiction (like London, for example) and thereby circumvent all the protections the IMMI is meant to offer. To be sure, if the publisher and his assets are entirely within Icelandic jurisdiction, the plaintiff may not be able to do much about the publication.

(via Jay Rosen)

It’s Official: Google Can Sell Power Like a Utility

February 19, 2010 / Klint Finley

Google Utility

The Federal Regulatory Energy Commission has granted Google Energy, a wholly owned subsidiary of the search giant, the right to behave like a utility.

The order grants Google Energy the power to sell energy, capacity and services at market rates.

Why does Google want to do this? Right now, the company rakes in billions of dollars from ads and it doesn’t have to have extensive support desks and remote repair teams — i.e., the kind of people power providers must have on staff — in order to do it. Selling power is a much more hands-on business.

Google has said it wants to go carbon neutral. With the FERC order, it can now effectively erect as many solar panels and install as many fuel cells as it likes without worrying about having purchased too much capacity; the company can now sell off the extra power it generates.

GreenTechMedia: It’s Official: Google Can Sell Power Like a Utility

Crowdfunded journalism – does it work?

February 18, 2010 / Klint Finley

finding dolly

I pitched the whole world on Dolly Freed. Seriously, every magazine you can think of and a hundred more.

Nobody was interested in a profile of a woman who used to eat roadkill, make moonshine, and sit around reading Sartre with her alcoholic and probably-genius father, a woman who later went on to get her GED, put herself through college, and become a NASA rocket scientist who helped figure out the mess behind the Challenger explosion before turning her back on that world for a life that felt more authentic and invigorating.

Yeah, I can’t see the appeal whatsoever.

So after months of rejection, I bought myself a website about and used it to self-publish a long-form feature story about a month ago, called “Finding Dolly Freed.” […]

So did Radiohead journalism succeed? I guess it depends on the definition of success. In the strictest sense of the word, yes, it worked: I recovered my costs. Yet you could look at the visitor-donation ratio — 160 of more than 5,000 visitors contributed — and extrapolate that this doesn’t appear to be a sustainable model, at least not in its current form. I choose to look at it this way: 160 people sent money they didn’t have to spend, to a person they didn’t even know — that, to me, is wondrous.

Someone else may find a better way to indie journalism in this form — I hope so. I’d be thrilled to see an independent self-publishing model fly, but if you’ll allow me a dogmatic moment here, for it to be truly meaningful the journalism must be inviolable: Story and storytelling matter but so does the journalist and whether he/she has built the story on a foundation of reporting and integrity. Institutional backing confers credibility, but in the wilds of the Internet, you’re on your own; trust begins and ends with you and your standards and approach.

Wired: Dolly, Rejection and Radiohead Journalism

A few years ago Josh Ellis was able to get ~~most of~~ all of his expenses paid for in advance to write a longform journalism piece Dark Miracle: Trinity, The Manhattan Project And The Birth Of The Atomic Age, and still had $25. (Updated: see comments)

Products and services for the permanently unemployed consumer

February 12, 2010 / Klint Finley

Mobile Phone Chargers

Does permanent job loss mean that someone is no longer a consumer? In some cases the answer is yes: some people continue to spend as if they still had a job, and the inevitable result is eventual destitution. Once they run out of unemployment benefits, savings and credit, their purchasing ability decreases to the barest minimum provided by food stamps. I don’t mean to sound harsh, but this makes them rather uninteresting from a new product marketing perspective.

But other people may be quick to shed their biggest categories of expense, walking away from their mortgage and their car loan, allowing their medical insurance to lapse, and developing a new lifestyle that is well within their new budgetary constraints. They may couch-surf, take advantage of house-sitting opportunities or rent a spot at a campground by the season. For the cold part of the year, they may head south and, again, camp out. They may look for seasonal employment, do odd jobs for cash, or use their skills to repair or make and sell items for cash.

With their largest expenses gone, their disposable income may actually be higher. However, their needs and requirements are quite different, and since most product offerings target the settled, fully employed consumer, they are in some ways under-served. This is an area where new product development opportunities abound, and companies that gain a share of this growing market segment and build brand loyalty among this fast-growing consumer underclass will lock in a decade or more of profits and rapid growth. As a marketing strategy, it is not just recession-proof but actually recession-enhanced.

Club Orlov: Products and services for the permanently unemployed consumer

Iceland aims to become an offshore haven for journalists and leakers

February 12, 2010 / Klint Finley

Iceland

Insanely interesting:

On Tuesday, the Icelandic parliament is expected to introduce a measure aimed at making the country an international center for investigative journalism publishing, by passing the strongest combination of source protection, freedom of speech, and libel-tourism prevention laws in the world.

Supporters of the proposal say the move would make Iceland an “offshore publishing center” for free speech, analogous to the offshore financial havens that allow corporations to hide capital from authorities. Could global news organizations with a home office in Reykjavík soon be as common as Delaware corporations or Cayman Islands assets?

Nieman Journalism Lab: Iceland aims to become an offshore haven for journalists and leakers

(via The Breaking Time)

Interview with Metafilter Founder Matt Haughey

February 8, 2010 / Klint Finley

Matthew Haughey

Me: You’ve said your advice for entrepreneurs is to avoid venture capital. Can you explain that a bit?

Matt: I have so many friends in the technology industry who are so obsessed with getting funded. And they’re confusing that with getting paid and it being money. People see it as free money, and it’s not. A lot of people obsessed with venture capital see Metafilter as a lifestyle business, but in my mind, it’s a mature business. It works really well and yet nobody aspires to do something like this and I don’t know why. Nobody celebrates just simple businesses that work.

Don’t take any money, don’t owe anything to anyone, build [your business] how you want instead of constantly being on that treadmill of growth growth growth.

Sood: Conversation with Metafilter Founder Matt Haughey

(via Tomorrow Museum)

Journalists and bloggers: “create assets” instead of “writing stories”

January 28, 2010 / Klint Finley

future reporter

This advice is geared towards journalists, but could be applied all bloggers. It sound “biz speaky,” but I think this guy is correct. This sort of thinking could probably be applied elsewhere as well:

Look first toward creating evergreen assets that readers will continue searching for years in the future. These pieces should be written with search engine optimization in mind, and be stored at unique, easy-to-link URLs that are prominently featured in your site’s navigation.

In 1995, I wrote a short series of one-page tutorials on statistics that continue to be read by a couple thousand people each day. Those assets helped subsidize the next websites that I started, by paying their hosting fees and for some start-up equipment (laptops, cameras, etc.) I’d recommend that any journalist looking to establish himself or herself online start by identifying evergreen assets that he or she could create: how-to articles; sharp, concise explainers of complicated issues, smart guides to popular destinations, etc. Take what you know from your favorite beat and dive in.

Don’t fall into the trap of looking for popular search engine bait. How many people in two years will be looking for the Conan O’Brien/Jay Leno posts that so many folks wrote last week? The most valuable assets have enduring value.

Online Journalism Review: Build a better journalism career by shifting your focus from writing stories to creating assets

I found this via Jay Rosen, who notes that when he writes his longer PressThink articles he tries to make them enduring assets and cites this as a specific example.

I might cite my biopunk article as an example of an asset.

(Photo by Repórter do Futuro / CC BY 2.0)

Update: Check out this PDF guide to creating “flagship content” – I like the term “flagship content” better than “asset.”

Theme by Anders Norén — Up ↑

Technoccult

Mutate Your Mind