Grinding interviews cyborg anthropologist, and one of the most influential women in tech, Amber Case:
Reality is boring. Waiting in line at the DMV suck. Real life takes time. Digital life is more instantaneous. In real life, the time and space between goals and accomplishments is often large. For some, it is physically impossible to achieve certain things, like purchasing a Ferrari or rising above middle management in their career path. Online gaming, especially sites like Farmville step in to take care of that void. Whereas one doesn’t have the money, time or room for a real garden, Farmville provides one without the back aching labor. All reality is replaced by small icons, and time is compressed so that goals and accomplishments are right next to one another. Everything has a point value and a reward. When real life takes so long to reward someone, online gaming is often a better and more enjoyable alternative.
In the future, hybrid reality, or life which is both a game and real, might blot out the mild dystopia that we all live in. Or it will make us more intolerable of the space between reality. And for those who spend a lot of time in reality, Foursquare is a good add-on for making the mundane exciting. To be crass, one might say that Foursquare is kind of like dogs pissing on fire hydrants and having other dogs come along and sniff them to see who’s been there. The dog with the most potent urine is mayor of the fire hydrant.
Grinding: Talking with Amber Case
Here’s my interview with Amber
Here’s our conversation on hypersigils
John Robb’s response to Jane McGonigal’s TED talk