Weird Shit Con co-organizer Adam Rothstein writes about his role in the TEDxSummerilse hoax:
I was never personally concerned about the potential consequences of staging of an act of violence on Twitter, because the moment anyone attempted to ascertain where precisely this violence was occurring, they would see the Wikipedia page revealing that Summerisle is a fictional locale. On the other hand, with the TEDx conference, we all exploited the trust of our social networks. Our fake Twitter accounts prattled away, posting silly observations and chatting with each other, as we enjoyed mocking some of our less favorite (real life) personalities. But with our real Twitter accounts, through which we typically voice our real opinions and observations in a way that we hope people will generally take seriously, we retweeted the postings of our fake Twitter accounts. By association, we shared our followers’ trust of us with these non-persons, these digital patsies. Among all of our past tweets—the articles we’ve shared with our real Twitter accounts, the experiences we broadcast, the history-making events we’ve witnessed, the photos of breakfasts we’ve taken—are these lying tweets like black marks in our streams. They are not ironic “retweets do not imply endorsement” posts, but as precisely the opposite. We knew that retweeting these tweets implied reality, and we used that to give our fairy tale the weight of truth.
And a fairy tale is what it was. The talk titles and subject matter were ridiculous, each a parody in and of themselves.
Full Story: Rhizome: The Strange Rituals of TEDxSummerisle