Tagresearch services

5 Media Trends to Watch

Here are the five media trends I’m watching and will focus on in future articles on this site:

Sources and advertisers going direct
Context is King
Journalist as brand
Reporting as service
Media companies as technology companies

I have a heavy emphasis on journalism, but most of these actually apply to other media fields as well.

Continue reading

More on research services: Forbes borrowed staff from the Economist

Turns out Forbes has actually had a service similar to the Economist Intelligence Unit since 2008:

In news organizations’ efforts to diversify their revenue streams, one idea — custom research — is catching on. Global Post offers businesses “our global network of credentialed journalists to find authoritative answers to your urgent questions.” We recently wrote about Iraq Oil Report, a startup that provides paying clients on-the-ground answers to their Iraq questions — and which now generates 30 percent of its revenue from those research operations.

To launch that service, Iraq Oil Report hired a veteran of the bigger player in the space, the Economist Intelligence Unit. That’s also the path chosen by Forbes, which hired an Intelligence Unit veteran, Christiaan Rizy — at the time director of business development of EIU — to launch its own custom research operation in June 2008.

The Forbes Insights division, a 13-person operation spread throughout offices in New York, Austria, and India, is already profitable, Rizy told me. Its major product is a form of tailored journalism for high-paying corporate clients. (Rizy wouldn’t get into specifics on how much a project typically runs.) The program fits with Forbes’ broader strategy of expanding into products well beyond magazines and the ads that run in them; we recently profiled their corporate “reputation tracker,” another money-maker outside of ads.

Nieman Journalism Lab: Forbes takes a page (and an employee) from The Economist to build a custom research service

Previously:

Forbes getting into services – reputation tracking

Blogs are not businesses

Future journalism business models: research and explanation services

© 2021 Technoccult

Theme by Anders NorénUp ↑