Tagpublic relations

Woman Sues Toyota Over ‘Terrifying’ Prank

In a lawsuit filed Sept. 28 in Los Angeles Superior Court, Amber Duick claims she had difficulty eating, sleeping and going to work during March and April of last year after she received e-mails for five days from a fictitious man called Sebastian Bowler, from England, who said he was on the run from the law, knew her and where she lived, and was coming to her home to hide from the police. […]

It turns out the prank was actually part of a marketing effort executed by the Los Angeles division of global marketing agency Saatchi & Saatchi, which created the campaign to promote the Toyota Matrix, a new model launched in 2008. […]

Her attorney, Nick Tepper, said the Matrix campaign was similar to “Punk’d” a former MTV show starring Ashton Kutcher that featured celebrities being set up by their friends for elaborate pranks. Toyota’s marketers used the Internet to find people who wanted to set up friends to be “punked,” and Duick was set up by a friend of hers, he said.

Apparently it has something to do with this:

Saatchi & Saatchi’s lawyers are claiming she “opted-in” to the campaign with written consent. Her lawyer claims that “written consent” consisted agreeing to the fine print of an online personality test she took.

ABC News: Woman Sues Toyota Over ‘Terrifying’ Prank

Public relations

(This is reposted from 2004)

These two quotes are by Edward Bernays, from Stuart Ewen’s PR!: a Political History of Spin

“[The term public relations] hasn’t only been misused, but people have used the name for press agents, flacks, publicity men or women, individuals who simply try to get pieces into the paper that are favorable to a client. Whereas, by my definition, a public relations person, who calls themselves [sic] that, is an applied social scientist who advises a client or employer on the social attitudes and actions to take to win the support of the publics upon whom his or her its viability depends.” (11)

“The job of a public relations counsel is to instruct a client how to take actions that ‘just interrupt… the continuity of life in some way to bring about the [media] response.” (14)

Public relations

These two quotes are by Edward Bernays, from Stuart Ewen’s PR!: a Political History of Spin

“[The term public relations] hasn’t only been misused, but people have used the name for press agents, flacks, publicity men or women, individuals who simply try to get pieces into the paper that are favorable to a client. Whereas, by my definition, a public relations person, who calls themselves [sic] that, is an applied social scientist who advises a client or employer on the social attitudes and actions to take to win the support of the publics upon whom his or her its viability depends.” (11)

“The job of a public relations counsel is to instruct a client how to take actions that ‘just interrupt… the continuity of life in some way to bring about the [media] response.” (14)

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