Nintendo has signed a deal with Syngenta Seed to have the flower formerly known as the Bacopa Cabana named “Pikmin” after a new Nintendo game:
How’s this for grassroots marketing? Nintendo of America, Redmond, WA, will team with Syngenta Seed, Wilmington, DE, to launch a new breed of flower named after its new “Pikmin” videogame, which rolls out this month.
Promo: Nintendo Plants a Brand Seed
(via Shift).