Why Did Western Drs. Promote Tobacco While the Nazis Fought Cancer?

I have three emotional principles in all my work. One is wonder, another is sympathy, and the third is critique. These are virtues of different disciplines that are generally not combined. Wonder we think of as a traditional scientific discipline or motive. It’s great to wonder at the grandeur and glory of the universe, the childlike wonder, the Stephen Jay Gould wonder, the Einsteinian wonder.

But there’s also the traditional historical virtue of sympathy, which is to realize that the world we live in really is kind of a moment in time when we have the entire history of the universe behind us that we can explore as well. And when it comes to human interpretation, it’s important to see the past the way the people saw it. So I’ve written two books on Nazi medicine, and the goal there was not just to condemn them, but to see how in the world they came up with those ideas and those movements and how they justified them to themselves. So we see them as full humans and not just scarecrows, so we can actually understand the depth of the depravity or whatever. But at least we see it honestly, and that’s a traditional historical virtue.

The third principle is critique, which is to realize that we’re humans first. If we’re cosmologists or historians, we’re at least humans first and then cosmologists and historians. We need to critique and show that there’s a lot of garbage out there, and we don’t want to be apologists for some horrific status quo where people are dying by the millions. And so we don’t just want to see things through other people’s eyes and we don’t want to just wonder at the glory of nature. We want to realize that there’s horrific suffering in the world and that we, as humans and as scholars, have a duty to do something about it.

Full Story: Discover Magazine

(via OVO)

“There’s probably no God” slogan running on 30 buses in the UK

atheist bus slogan

Today, thanks to many Cif readers, the overall total raised for the Atheist Bus Campaign stands at a truly overwhelming £135,000, breaking our original target of £5,500 by over 2400%. Given this unexpected amount, I’m very excited to tell you that 800 buses – instead of the 30 we were initially aiming for – are now rolling out across the UK with the slogan, “There’s probably no God. Now stop worrying and enjoy your life”, in locations all over England, Scotland and Wales, including Manchester, Edinburgh, Glasgow, York, Cardiff, Devon, Leeds, Bristol and Aberdeen.

From today’s launch, two hundred of the buses will run in London, because the campaign was originally started as a positive counter-response to the Jesus Said ads running on London buses in June 2008. These ads displayed the URL of a website which stated that non-Christians “will be condemned to everlasting separation from God and then you spend all eternity in torment in hell … Jesus spoke about this as a lake of fire prepared for the devil”. Our rational slogan will hopefully reassure anyone who has been scared by this kind of evangelism.

Full Story: the Guardian

(Thanks Josh!)

Were the California drones a promotion for the Sarah Connor Chronicles?

sarah connor chronicles ufo california drone

They were getting completely behind their product, The Sarah Connor Chronicles, by ramping up a viral advertising campaign that would draw the public into their show. With the right public momentum, the gimmick would have netted them some serious press coverage and ratings. But the project got snuffed when the writers’ strike hit. That pushed back the airing date of this mid-season finale episode, and Fox moved on. In their wake, they forgot to let on about it and left the hundreds of UFO-ologists spinning up hundreds of thousands of hours combing over the Drones evidence and tossing out their conjectures. […]

Did Fox perpetrate the viral ad gone south, or did they take advantage of something that is out in the public domain and made it their own, risking possible legal issues?

Full Story: Jhoomba

(Thanks Trevor)

More potential business models for Twitter

I did my Five potential business models for Twitter article without searching the web for other ideas deliberately, mostly as an exercis. So now that it’s done I’ve spent some time researching other ideas. Mostly the same old things: ads or selling the company. Here are a couple other ideas I liked:

Charge for having more than 1,000 followers

Charge for business use of the API.

I still like the payment system idea the best.

The intriguing saga of the dragonfly drone UFO



After Trevor Blake showed us Drone’s “Strange Craft” video, my girlfriend went digging for more information on the dragonfly drone UFOs. Here’s what she found out:

it started off as several videos and photographs in big basin, CA, lake tahoe, and alabama. two similar impressive and otherworldly crafts were supposedly seen by several different eyewitnesses. the main witness spreading info in the UFO community was a mysterious guy named “raji”. well, when more and more people tried to contact raji, he disappeared.

internet forums blew up as a guy named isaac started posting about the crafts, and supposed official CARET documents.

isaac’s info however, did not hold up against internet forum scrutiny. posters shared that the computer company alienware had announced a contest that required entrants to crack an alien code; and the code was the exact code on the CARET documents.

Full Story: surrealestate22

A Former Scientologist Marketing Guru Turns Against the Church

Hawkins’ ads featured simple questions like, “Why are you unhappy?” in white print against a black background, backed by edgy music supplied by Hawkins’ friends, and finally, a shot of the Dianetics book splashed against a volcano. The ads cost around $2,000 to make, yet within months of their first nationwide appearance, Dianetics made the New York Times Best Seller List for the first time since its initial publication in 1950″‘and a special commemorative edition of the book was printed to mark the occasion.

Hawkins estimates he made more than $200 million for the church in his 35 years of marketing Dianetics. Nevertheless, he ultimately paid for his success by being thrown out of the church in 2005. Now living in Portland, Hawkins is writing a book about his experiences in Scientology.

And boy, is he pissed….

Full Story: Portland Mercury

Subliminal exposure to corporate logos effect how people think, study says

Kevin at Grinding looks at the connection between a new study on corporate logos and the connection to sigil magic:

The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall.

People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.

“This is the first clear evidence that subliminal brand exposures can cause people to act in very specific ways,” said Gr?inne Fitzsimons. “We’ve performed tests where we’ve offered people $100 to tell us what logo was being flashed on screen, and none of them could do it. But even this imperceptible exposure is enough to spark changes in behavior.”

Other than their defined brand personalities, the researchers argue there is not anything unusual about Apple and IBM that causes this effect. The team conducted a follow-up experiment using the Disney and E! Channel brands, and found that participants primed with the Disney Channel logo subsequently behaved much more honestly than those who saw the E! Channel logos.

Full Story: Grinding.

See also:

Marketing Without Tears.

Wikipedia: Priming.

Peter Drucker on business

Just came across some interesting quotes from The Essential Drucker, via Nivi.

On Results:

Profit is not the explanation, cause, or rationale of business behavior and business decisions, but rather the test of their validity… the root of the confusion is the mistaken belief that the motive of a person – the so-called profit motive of the businessman – is an explanation of his behavior or his guide to right action. Whether there is such a thing as a profit motive at all is highly doubtful. The idea was invented by the classical economists to explain the economic reality that their theory of static equilibrium could not explain.

On Marketing:

… the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.

Why do I find these two quotes in particular so interesting? They fly in the face of the preconceived notion built up by paranoia in the West of the evil empire and brainwashing marketers.

It just turns the mirror of responsibility back on the individual, and if you’re so swayed then you lack the insight to see it. It’s all scapegoating. Anything that isn’t your fault you can work to resolve. As Nivi states on his Twitter site, all problems are opportunities.

Or, as Geuvera said, the job of every revolutionary is to make revolution. Not to sit and bitch about it.

Dept? On sale for a limited time only!

Conversation on marketing on Key 23, LVX23 sez:

MTV revolutionized advertising, almost as much as the psychedelic visions and mass psychology research of the 60’s. Product placement, demographic lifestyle branding, cross-media adverts, and generally psychedelicized hypermedia. There are numerous techniques employing color, pattern, cadence, and sound to created a receptive state in the passive viewer so they receive the sales pitch and make the intended limbic associations. The hindbrain is the realm of animal urge and the target for adverts. Get past the cortical logic filters and tap into the medulla. The animal will do what you wish.

Guerilla marketing of bikes

An older one by Billy Blaze I’ve been meaning to link to for months now:

For a second I was about to get mad. I could actually feel the emotion begin to take off inside. Some fool had just stickered my bike! Grr…. Hold up wait. Something in my emotional process got cut off. I read the sticker. “TrackstarNYC”. An all track bike store. News. Information. Delivered straight to my bicycle. Even more efficient then the internet!

© 2023 Technoccult

Theme by Anders NorénUp ↑