Christopher Chabris writes:
What Malcom Gladwell says matters because, whether academics like it or not, he is incredibly influential.
As Gladwell himself might put it: “We tend to think that people who write popular books don’t have much influence. But we are wrong.” Sure, Gladwell has huge sales figures and is said to command big speaking fees, and his TED talks are among the most watched. But James Patterson has huge sales too, and he isn’t driving public opinion or belief. I know Gladwell has influence for multiple reasons. One is that even highly-educated people in leadership positions in academia—a field where I have experience—are sometimes more familiar with and more likely to cite Gladwell’s writings than those of the top scholars in their own fields, even when those top scholars have put their ideas into trade-book form like Gladwell does.
(via Boing Boing)
Previously: The SHAME Project’s profile of Gladwell