Here’s a fun discovery: the founder of the company that commercialized the .to top level domain name is none other than Eric Gullichsen, co-author with Timothy Leary of Load and Run High-tech Paganism-Digital Polytheism. Here’s an article on Gullichsen from Time Magazine in 1999:
The two Erics decided the best way to beat the com system (and make some easy money in the process) was to circumvent it. There’s nothing magical about the letters com they reasoned; why not just use, say, .to for Tonga?
So in 1997, with the Crown Prince’s permission, Gullichsen and Lyons started Tonic Corp. and began selling Tonga domain names on a first-come, first-served basis. Bummed that the cool website name you thought of is already taken? Visit www.tonic.to with a valid credit card, and they’ll sell you the same name in the .to domain. Price: $100 for the first two years. You can still host your site from your PC in Topeka, Kans.; the name will just be registered by a company based on an island you probably can’t find on a map.
What did Gullichsen decide to do with his earnings?
And with the cash these virtual companies siphon out of the old world order, Gullichsen plans to build a new one. The crown prince has given him the run of a tiny Tongan outrider island, which Gullichsen hopes to turn into a prototype sustainable environment. “I’m setting up an ecologically closed community,” he says. “I’ll have a wind generator, solar panels, a geodesic dome and hydroponics. I want to live off the grid but still be online–be connected to the global fabric but from a venue that is free from regulation and in harmony with the environment.”
I wonder what ever happened to him.
For more on the intersection between occulture and the high-tech world, check out Erik Davis’s classic article or his book Techgnosis.