Last week, Wired announced that it had sold 24,000 copies of its iPad app within the first day of its release. According to the Epicenter blog, Wired’s one-day sales eclipsed the total sales of the July edition of the Popular Science app, which has sold just 18,000 total apps since launching alongside the iPad back in April. At a $4.99 price tag, Wired’s app has quickly earned publisher Conde Nast nearly $84,000 after Apple’s 30% cut on AppStore purchases.
Similarly, the blog Mobile Entertainment reported today the The Financial Times, a London-based newspaper, has sold 130,000 copies of its iPad in the first two weeks. This figure is already more than one-third of the 350,000 iPhone apps the Times has sold since its launch nearly a year ago in July of 2009. The other surprising fact is that the Financial Times’ iPad app has only been on sale in the U.S. and has yet to launch in the U.K. where the paper is published.
Is this a clear sign that the iPad has changed the way people think about reading on a mobile device? Is the smaller size of the iPhone screen to blame for poorer sales versus the iPad? Or has the iPad novelty still yet to wear off? According to Mobile Entertainment, The Financial Times’ Stephen Pinches estimated that 2010 would be the first year the publication makes more from content than from advertising – a startling revelation in the publishing industry.
ReadWriteWeb: iPad Publishing Sees Promising Early Returns, Will it Last?