CJR profile of citizen journalist John Ciampa

Take special note of the fact that in addition to doing journalism, he provides services.

Ciampa says he got interested in blogging after reading a CNNMoney story about how blogging was “the next big thing.” He took it to heart, and started a blog about snowboarding. In the days before FCC disclosure regulations, he parlayed that site into a stay at Whistler Blackcomb for him and ten friends, with a heli-skiing outing thrown in, all in exchange for writing about the experience. He then became interested in search engine optimization after starting a fashion blog for his twelve-year-old niece. “FashionExpert.com” was taken, so he called it FashionExpertGirl.com. Now when you Google “fashion expert,” his niece’s blog and her critiques of Disney Channel actress’s red carpet outfits, as well as her take on New York Fashion Week looks, appears on the first page of results.
Three years ago, he started Bloggersschool.com (Tagline: You have a voice! We teach you how to use it), a Web resource full of podcasts and blogging tips on everything from how to use WordPress and keyword your site so it rises to the top of searches, to how businesses can take advantage of Facebook and Twitter and YouTube. Using the Bloggers School name, Ciampa and his business partner/fiancée, Carolina Frederico, consult with other businesses—including a Greek gyro shop in Astoria called BZ Grill and a florist in Ozone Park called A Little Shop of Flowers—on how to cultivate their Web presence, for a fee. They also hold a real-life class each month to teach mid-career types, business owners, and hobbyists how to create an online reputation that promotes their brand or expertise.

Columbia Journalism Review: The Man on the Street
(via Jay Rosen)

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