Truth is, I’ve seen an increasingly level of what I’d call “Guru Fatigue” these days.
For a long time, the wisdom in the word of “making money from what you know” was you had to position yourself as the wizard. The top dog. And, for certain clients and fields, that’s likely still true.
But, over the last few years, I’ve sensed a growing movement of people who are really looking not for the opportunity to worship at the feet of the guru or rulebook, but the chance to connect, to be listened to, to be valued, to join in something bigger than themselves, to be inspired and rekindle hope and to learn something that will take them or their companies a serious bit further down the path than they are now from somebody who’s a serious bit further down that road…who they trust.
They’re not looking for the wizard, but rather, someone real they can trust to get them to the next level. Which, interestingly enough, is much closer to the literal definition of the word guru.
See also: Brave New Development