I don’t even have kids but I still love the Yo Gabba Gabba clips I’ve seen, and so have all the other childless people I’ve forwarded the clips on to.
â€œYo Gabba Gabba!â€ began appearing on the cable channel Nickelodeon in August, and with remarkable speed it has acquired fans who are preschoolers and fans who are old enough to be their parents. Whether this is because of business strategy, cultural factors or both, you can gauge the transgenerational appeal through the ancillary merchandise: by December, hoodies and T-shirts â€” for children and for adults â€” were available from the trendsetting boutique Kidrobot and at Barneys New York. Charles Rivkin, the president and chief executive of Wildbrain, which produces the show, says, â€œI challenge you to find another preschool show that four months after going on the air is actually selling adult apparel at Barneys.â€
In his “Murketing” e-newsletter, Walker also notes:
I was interested to learn that Yo Gabba Gabba is produced by a company that also happens to have an ownership interest in Kid Robot, the “designer toy” boutique/company. This arrangement means that as an entertainment property, Yo Gabba Gabba is particularly well positioned to make the most of its dual audience with its collateral product.