Nagi Noda’s time dispersal commercial

Nagi Noda has directed this Coca-Cola ad, which I believe is airing in the U.K. and Australia. We witness a girl drinking cola then progressing in iterative static poses down through the house and out into the garden. Here other people are encountered in similar sequential mode, providing a dizzying display of colour based on the Coke branding. The characters interact and the static scenes are seamlessly intercut with live action throughout the continuous long shot.

For anyone familiar with The Invisibles, by Grant Morrison, Noda’s commercial struck me as extremely reminiscent of the issues in which Ragged Robin gets stuck in and outside of time. Interesting to watch if you’re a fan of the comic or the concept in general.

Watch an embedded video via the jump.

1 Comment

  1. It is really impressive looking, but I don’t know what to think of it yet. A bit Dane goes walking with Satan.

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