Business 2.0 speculates that Google may be readying a free wifi program. Sounds cool, but: “Google’s interest in Feeva likely stems from the startup’s proprietary technology, which can determine the location of every Wi-Fi user and would allow Google to serve up advertising and maps based on real-time data.”
A number of people, notably Abe, have been concerned with Google’s emerging “big brother” status for quite some time. I’ll be the first to admit that geolocative advertising would be useful to both businesses and consumers… but I also have to admit that yes, things are getting scary.
Could this work like Dodgeball as well? Search for your friends, pull up their location on Google Maps? Now’s the time to check out Headmap if you haven’t… this stuff’s finally happening.