I told Sterling and Vinge that I thought that apart from gaming, AR would be most useful to professionals. Yet the only widespread use of AR that I could think of outside of gaming and marketing is in the military. I asked Sterling and Vinge whether they thought AR would be more useful in the civilian workplace than in consumer technology. “The consumer coverage hasn’t covered the most important applications in that domain either,” Vinge said. “AR will be enormously useful in both domains, with the consumer end providing social acceptance and product pricing to further encourage workplace changes.”
Sterling pointed out that “Every medium in a capitalist society has ‘marketing gimmicks.’ TV, cinema, Internet, newspapers, recorded music, even sci-fi novels have gimmicks. Even if AR gets terrifically good at doing something more serious, those marketing gimmicks are not going away.”
Sterling also emphasized that AR needn’t be a stand-alone industry. There’s room for many technologies that apply the general idea of AR.