In the comic Mister X written by Dean Motter Psychetecture is art and science of altering people’s consciousness through architectural design (it’s also the source for the name of my soundscaping project Psychetect).
It turns out there are at least a few people out there studying just that:
For thousands of years, people have talked about architecture in terms of aesthetics. Whether discussing the symmetry of the Parthenon or the cladding on the latest Manhattan skyscraper, they focus first on how the buildings look, on their particular surfaces and style.
Today, it turns out, the real cutting edge of architecture has to do with the psychology of buildings, not just their appearance. Recently, scientists have begun to focus on how architecture and design can influence our moods, thoughts and health. They’ve discovered that everything—from the quality of a view to the height of a ceiling, from the wall color to the furniture—shapes how we think. […]
But spaces can also help us to become more creative and attentive. In 2009, psychologists at the University of British Columbia studied how the color of a background—say, the shade of an interior wall—affects performance on a variety of mental tasks. They tested 600 subjects when surrounded by red, blue or neutral colors—in both real and virtual environments.