… at least for serialized genre fiction writers:
These aren’t Authonomy-esque, publish-and-be-encouraged-by-fellow-writers sorts of sites, though, or even collections of self-published novels. The websites host what is being dubbed “freemium” publishing. Publishing Perspectives has more details: a growing number of self-publishing websites host thousands of free-to-read web serials – anything from historical epics to sci-fi – posted by their authors. As a serial gathers critical mass, the author is invited to become a “VIP”, and readers have to pay for the new instalments – only a few yuan, but these micropayments from readers can number in the millions: China Daily reports that one author, the 26-year-old Huang Wei, makes more than more than Y1m a year (£100,000).
The Guardian: Has China found the future of publishing?
See also: Writers: you can make a living selling e-books on the Kindle