If we wanted to deny Amazon all benefit of the doubt, and to construct the maximum case against them, it would go something like this: it was stupid to have a categorization system that would allow LGBT-themed books to be de-ranked en masse; it was stupid to have a technological system that would allow that to happen easily and globally; it was stupid to remove sales rank from sexually explicit works, rather than adding “Safe Search” options; it was stupid to speak in PR-ese to the public about something that really matters; it was stupid to take as long as they did to dribble an explanation out.
Stupid stupid stupid stupid, yes, all true. If it had been a critique of those stupidities that circulated over the weekend, without the intentional mass de-listing, it would have kicked off a long, thoughtful conversation about metadata, system design, and public relations. Those are good conversations to have, we need to have them, but they are not conversations that would enrage thousands of people in the space of a few hours and kick off calls for boycotts and worse.
Clay Shirkey: The Failure of #amazonfail