(This is reposted from 2004)

These two quotes are by Edward Bernays, from Stuart Ewen’s PR!: a Political History of Spin

“[The term public relations] hasn’t only been misused, but people have used the name for press agents, flacks, publicity men or women, individuals who simply try to get pieces into the paper that are favorable to a client. Whereas, by my definition, a public relations person, who calls themselves [sic] that, is an applied social scientist who advises a client or employer on the social attitudes and actions to take to win the support of the publics upon whom his or her its viability depends.” (11)

“The job of a public relations counsel is to instruct a client how to take actions that ‘just interrupt… the continuity of life in some way to bring about the [media] response.” (14)