A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren’t exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What’s more, the percentage of those participating is on the rise.

In 2007, the percentage of Boomers consuming social media was 46% for Younger Boomers (ages 43 to 52) and 39% for Older Boomers (ages 53 to 63). By 2008, those number increased to 67% and 62%, respectively.

The number of Boomers reacting to content posted online, as opposed to just passively consuming it, is also trending upwards. For example, the proportion of Older Boomers reacting to content doubled from 15% in 2007 to 34% in 2008. According to Forrester, this is now a percentage that’s high enough to target this group with a social application.

Joining social networks is also becoming a widely popular among the Younger Boomers. Today, almost one in four Younger Boomers are active in social networks, up from 15% in 2007.

Full Story: Read Write Web

See also my article on why generational differences are greatly exaggerated