Steve Outing at Editor and Publisher is convinced that Kachingle’s microdonation platform is the way of the future for funding blogs and news content sites. It looks nice and useful. The jist is:

  • Publishers sign-up to accept payments from Kachingle and put buttons on their site
  • Readers see the buttons and sign-up
  • Readers dedicate a certain amount of money each month to all the Kachingle sites they read combined ($1, $100, $1,000, whatever)
  • Kachingle tracks how many times a user visits the sites they’ve chosen to support through Kachingle
  • The users pledge is divvied out depending on how much they visited their chosen sites.
  • Seems like a good way to make some extra scratch. But will it save the newspaper industry? We’ll see.

    Full Story: Editor and Publisher

    (via Jay Rosen)