They were getting completely behind their product, The Sarah Connor Chronicles, by ramping up a viral advertising campaign that would draw the public into their show. With the right public momentum, the gimmick would have netted them some serious press coverage and ratings. But the project got snuffed when the writers’ strike hit. That pushed back the airing date of this mid-season finale episode, and Fox moved on. In their wake, they forgot to let on about it and left the hundreds of UFO-ologists spinning up hundreds of thousands of hours combing over the Drones evidence and tossing out their conjectures. […]
Did Fox perpetrate the viral ad gone south, or did they take advantage of something that is out in the public domain and made it their own, risking possible legal issues?