Jeff VandeMeer offers advice for writers who blog:
“I’ve been thinking over the past couple of days about the evolving nature of the internet and how that relates to writers and writing. Here are a few guidelines I think make a lot of sense for writers. I am sure someone somewhere has already codified all of this, but it’s important to me to state it for myself, and to remember how I want to strive to conduct my own communications.
(1) Choose your level of involvement with the internet, and stick to it. If you want minimal involvement, create a static website about your book or other creative endeavor. If you want medium-level involvement do a blog. If you want more, do more. But decide upfront what your approach will be, how much time you can spend, and whether you can actually follow through or not. As in any area of life, you will be judged by what you do, not what you say you’re going to do. The disconnect between words and actions will determine how much integrity you have in other people’s eyes.”