Profit is not the explanation, cause, or rationale of business behavior and business decisions, but rather the test of their validity… the root of the confusion is the mistaken belief that the motive of a person – the so-called profit motive of the businessman – is an explanation of his behavior or his guide to right action. Whether there is such a thing as a profit motive at all is highly doubtful. The idea was invented by the classical economists to explain the economic reality that their theory of static equilibrium could not explain.
… the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
Why do I find these two quotes in particular so interesting? They fly in the face of the preconceived notion built up by paranoia in the West of the evil empire and brainwashing marketers.
It just turns the mirror of responsibility back on the individual, and if you’re so swayed then you lack the insight to see it. It’s all scapegoating. Anything that isn’t your fault you can work to resolve. As Nivi states on his Twitter site, all problems are opportunities.
Or, as Geuvera said, the job of every revolutionary is to make revolution. Not to sit and bitch about it.