The corporate tree of life: VALS

vals system diagram

No, not VALIS. VALS. It used to stand for “Values and Lifestyle System,” but it no longer stands for anything. It’s the primary market segmentation system for market researchers.

More info: Introduction to VALS.

(see also: An Introduction to Spiral Dynamics).

1 Comment

  1. Are you sure that isn’t the Qlippoth instead?

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